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OUR STORY

Since 2004
Welcome to Beach Ave (formerly Blonde), Kelowna’s leading locally owned clothing and accessory boutique. We seamlessly blend bohemian, on trend, and West Coast styles to create a unique retail environment.  After overwhelming demand, we finally sell online!  We strive to curate an extraordinary and inclusive full-serve and on-line retail experience just for you!  Our vibe is fashion forward and free spirited.  Pop in to our fashion-la-la land or shop our online galaxy!  We carry some exclusive items in the Bernard Ave shop and sometimes there are items available online that are not on display in the shop!  Product moves quickly on this site so grab it while you can!!
When inventory quantities gets low we take items off-line so contact us if you need more info!
We acknowledge that we operate this small business on the traditional, ancestral, and unceded territory of the Sqilx’w/ Syilx (Okanagan) peoples.