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As of August 25th the shop will only be online at

💌Last day to shop in person is August 24th

💌Hop on our mailing list so you are looped in on news, discount codes, and pop-ups!

After 20 amazing years in downtown Kelowna I have decided to close the Beach Ave (formerly Blonde) storefront. Though I will continue the online operation, the last day to shop in-person will be August 24, 2022.

It is with much gratitude that I say “ciao bella” to the downtown Kelowna community.  It has been such a privilege  to dress you for celebratory events, date nights, adventurous vacations, festivals, birthday and bachelorette parties, and my favorite…no reason at all!

To my amazing customers, thank you so much for all the shopping, and the hilarious stories!  To all the individuals I employed, please accept my deepest thanks for being the true muses, and sharing your time and light to the space.  I have loved watching you become friends, roommates, and an ever-lasting support system.

The biggest compliment I ever received was “your store is an institution.”  I am going to miss playing dress-up with all ya’ll and I will cherish the memories.

Please visit the website and pop on to our mailing list to score discount codes, find out about new product drops, and nifty news like sneaky future pop-ups!

See you online lovelies!l

Raegan Hall

P.S This decision was family matter motivated and NOT economy driven.